Sojern gives airlines a new way to make money — your boarding pass
Joshua Goldman, a venture partner at Norwest Venture Partners (one of Sojern’s investors), says it’s not, because the boarding pass allows the ads to be carefully targeted, so it should be relevant and useful. For example, your boarding …
venturebeat - http://venturebeat.com|||New Omaha Company Sojern Gives Airlines New Way to Make Money…
Sojern Inc., a new company that has struck a deal with Northwest Airlines and five other major carriers, will sell ads synced to travelers' itineraries. (Two Palo Alto, Calif., venture capital firms, Norwest Venture Partners and Trident …
Silicon Prairie News - http://midwesttomanhattan.blogspot.com/|||Sojern Turns Your Boarding Pass Into Travel Recommendations10 hours ago
… destination and your travel patterns to a certain extent and there is a potential for creating a customized service tailored to individual airline customers. An upcoming service called Sojern is doing just that using your boarding . …
Business Tech at nobosh.com - http://nobosh.com/|||Sojern gives airlines a new way to make money — your boarding pass11 hours ago
Thanks to a Startup called Sojern, customers of some of the nation’s biggest airlines will soon see ads on the boarding passes that they print at home. Is this just another way for consumers to get spammed? Joshua.
TODAY ON FOUND3R - Venture Capital STORIES - http://www.found3r.com/
|||Five airlines, Sojern to put ads on boarding passes: Journal9 hours ago
TEL AVIV (MarketWatch) — Five airlines will partner with Sojern Inc. of Omaha, Neb., to add advertising to their boarding passes, The Wall Street Journal reported. On Tuesday, passengers checking in online for Las Vegas flights of Delta …
Dollar Drops, Exchange rates, Forex and… - http://www.dollardrops.com/dollar|||Ads, ads, ads, now on your boarding pass
That's the premise of Sojern, a venture that launches today on Delta flights at Las Vegas and spreads over the next week onto other cities on its system and on US Airways, Continental, Northwest and United. The ads are for restaurants, …
Left Field - http://www.flightglobal.com/blogs/left-field/|||Targeted Ads in Print: A New Revenue Source For Media Companies?
The launch of Sojern today, a service for placing targeted ads on airline boarding passes, raises an interesting question. Could targeted ads be a new revenue source in newspapers, magazines, or other print journalism? …
Source Notes - http://sourcenotes.wordpress.com|||Ads Come To Your Boarding Pass
According to Venture Beat, Sojern’s ads started appearing today on Delta. The other airlines that have signed thus far include:. Continental; Northwest; United; US Airways. Here’s Sojern’s demo. According to their video, the airlines …
Beat of Hawaii and Beyond: Travel Deals,… - http://beatofhawaii.com|||Sojern Turns Your Boarding Pass Into Travel Recommendations9 hours ago
Sojern Turns Your Boarding Pass Into Travel Recommendations There’s something airlines know about you–your destination and your travel patterns. Take the information… Paulo Vie submitted by iTribe.
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